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5 Goals for Your Social Media Marketing Strategy

October 25, 2021

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Social media marketing

Are you developing a social media strategy for your online or offline business? Maybe you’re an influencer trying to gain more clout on your platforms? Most marketers understand the importance of using social media in their strategy. Unfortunately, many of them are going about their execution haphazardly.
What do you want to achieve with your marketing? Writing down your goals and understanding how they influence the direction of your content and engagement is critical to your plan. If you don’t have goals, how can you measure your progress to your desired outcome?
“Failing to plan is planning to fail.” That’s a common phrase heard in the world of personal development, and it also adheres to your social media marketing strategy. This post unpacks five goals you can strive towards to supercharge your online efforts.

1 Build Brand Awareness

Building a brand relates to companies, products, and people. If you’re an eCommerce marketer or an influencer, building brand awareness is a critical part of your strategy. Your goal in improving your brand awareness should be to reach as many people, or prospects, as possible.
The greater your reach, the more chance you have of prospects noticing and engaging with your posts. You can measure your success with this goal by analyzing the growth in your impressions, likes, shares, and comments on your posts.

2 Drive Product and Brand Interest

Influencers and marketers can inspire interest in their posts and brands through content. Your content strategy forms the backbone of your social media marketing plan, and you’ll need to track the engagement with your content through metrics.
Your goal is to increase the click-through rate on your posts, comments, and DMs from interested prospects and the amount of product your sell each month.

3 Acquire Leads

Without qualified leads, you don’t have a business or a brand. Leads are the lifeblood of your eCommerce efforts or your influencer reach.
This strategy aims to increase qualified leads to your sales funnel, and that figure needs to grow every month.

4 Engage with Influencers

If you’re a business, think about promoting your company through engaging with influencers. It’s the same for influencers looking to dominate their niche ñ Your goal is to build a network with other influencers. Remember ñ your network is your net worth.

5 Create Social Proof

People buy things based on other people’s experiences with a service or product they are interested in purchasing. Your goal is to collect as much social proof as you can from your client base.
Display these testimonials on pages on your website or in your social feeds. Track the click-through rates from these forms of social proof to identify the top-performing testimonials.

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